Most people assume matcha is supposed to taste bitter. It is not. Good matcha tea has natural sweetness, complexity, and an umami taste. When your matcha tastes bitter (bitterness dominates), something went wrong either long before the sip reached your mouth, or it’s your fault. In this guide, we break down the two factors that
Pink matcha is rapidly becoming one of the most searched superfood powders in cafés, wellness spaces, and social media. Despite the name, pink matcha is not matcha tea. It is either a finely milled powder made from the flesh of red dragon fruit, also known as pitaya; or a freeze-dried extract version. The vivid color,
Matcha has a reputation for being “grassy” but this is a misunderstanding and usually a sign of poor-quality, low-grade, or improperly processed matcha.High-grade ceremonial matcha has a very different flavor + aroma profile, shaped by shading, grinding, and the chemistry of tea aroma molecules. Here’s what matcha smell and taste is supposed to be like
Green tea, especially Matcha, is well-known for its health benefits in humans, but what about our furry friends? Many pet owners wonder whether introducing green tea or Matcha into a dog’s or cat’s diet is safe and beneficial. In this article, we explore the scientific evidence, potential benefits, and precautions for giving green tea to
One of the most iconic parts of preparing matcha is the creamy green foam that rises to the surface as you whisk. From the Japanese tea ceremony to modern matcha lattes, this frothy layer signals quality and tradition. But why does matcha foam so well, while a regular cup of green tea doesn’t foam at
What is actually in our matcha? At Thess Matcha, we’ve gone beyond the hype to uncover the full chemical and nutritional composition of matcha — backed 100% by peer-reviewed science. From its exact caffeine content and amino acid profile to the milligrams of EGCG, vitamin C, and minerals it contains, this is the most complete,
Ever wondered why some matcha is smooth and mellow while others taste bitter, earthy, or just plain flat? Turns out, it’s not just your imagination—and it’s definitely not all about price or the word “ceremonial” on the label. Real scientific research looked at 11 matcha samples from Japan and China, breaking down exactly what makes
When it comes to matcha, “ceremonial grade” is often seen as the gold standard. But is it really the most nutritious? A recent 2025 scientific study says otherwise. Researchers from Southwestern University compared 10 commercially available matcha teas—five ceremonial and five culinary—and uncovered some surprising findings about antioxidant content, flavonoid levels, and catechins. If you’re
Why Matcha Prices Are Spiking in 2025 — Shortage, Climate, and Global Demand Matcha prices are rising sharply in 2025 — and it’s not just inflation. A perfect storm of climate stress, shrinking harvests, exploding global demand, and labor shortages has pushed Japan’s matcha industry into crisis. If you’re wondering why your favorite green tea