Matcha has a reputation for being “grassy” but this is a misunderstanding and usually a sign of poor-quality, low-grade, or improperly processed matcha.High-grade ceremonial matcha has a very different flavor + aroma profile, shaped by shading, grinding, and the chemistry of tea aroma molecules. Here’s what matcha smell and taste is supposed to be like

When it comes to matcha, “ceremonial grade” is often seen as the gold standard. But is it really the most nutritious? A recent 2025 scientific study says otherwise. Researchers from Southwestern University compared 10 commercially available matcha teas—five ceremonial and five culinary—and uncovered some surprising findings about antioxidant content, flavonoid levels, and catechins. If you’re

Matcha: the most viral beverage of recent years is gaining an increasing number of consumers in the Greek market! But how can we distinguish quality from price? Discover the secrets of good quality Matcha, from the intense green color and the “umami” flavor to the ideal granulation. We examined various Matcha powders available in the Greek market, and the results will surprise you! Are you ready to find the best option for you? Read more to learn how to choose the perfect Matcha powder!