The matcha used to prepare your strawberry matcha latte is increasingly coming from China. In 2025, China became the world’s largest matcha producer and, for the first time, overtook Japan in matcha exports. Much of that momentum traces back to one mountainous province: Guizhou. China is now the top producer According to the 2026 China
Ever wondered why some matcha is smooth and mellow while others taste bitter, earthy, or just plain flat? Turns out, it’s not just your imagination—and it’s definitely not all about price or the word “ceremonial” on the label. Real scientific research looked at 11 matcha samples from Japan and China, breaking down exactly what makes