Matcha has a reputation for being “grassy” but this is a misunderstanding and usually a sign of poor-quality, low-grade, or improperly processed matcha.High-grade ceremonial matcha has a very different flavor + aroma profile, shaped by shading, grinding, and the chemistry of tea aroma molecules. Here’s what matcha smell and taste is supposed to be like

Picture this: you’re whisking up your usual cup of matcha. The color is vibrant green, the aroma is earthy and fresh, and that mellow, slightly sweet umami taste is just right. But what if you discovered that the matcha you’re drinking could taste completely different—even though the production process was the same? That’s exactly what