Matcha has a reputation for being “grassy” but this is a misunderstanding and usually a sign of poor-quality, low-grade, or improperly processed matcha.High-grade ceremonial matcha has a very different flavor + aroma profile, shaped by shading, grinding, and the chemistry of tea aroma molecules. Here’s what matcha smell and taste is supposed to be like

One of the most iconic parts of preparing matcha is the creamy green foam that rises to the surface as you whisk. From the Japanese tea ceremony to modern matcha lattes, this frothy layer signals quality and tradition. But why does matcha foam so well, while a regular cup of green tea doesn’t foam at

Ever wondered why some matcha is smooth and mellow while others taste bitter, earthy, or just plain flat? Turns out, it’s not just your imagination—and it’s definitely not all about price or the word “ceremonial” on the label. Real scientific research looked at 11 matcha samples from Japan and China, breaking down exactly what makes